Shared values

Shared values are easier to talk about as the connections within a community grow.

Unlike a product or company, which may be guided by just a couple of values, there may be several values that resonate for a community of place. This is because places are complex and mean different things to different people. This diversity is an asset and can inform the development of an authentic, multi-layered place identity that is rooted in values the community of place really cares about.